We are the UK’s no. 1 online retailer for run, gym and hike.

Our mission is to help our customers to lead a happier and healthier life through running and fitness, and to help you make the best product choices to achieve your fitness goals.

Founded by professional footballer Bruce Bannister, SportsShoes Unlimited opened its doors in 1982 – the first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.

Today we are SportsShoes.com, with the UK’s widest, yet most carefully curated product range and millions of loyal customers. Our passion for what we do is what makes us different, and yet our core values remain the same – to provide the best expert advice, the widest range of the latest performance products from world leading and specialist brands, and award winning customer service.